This page provides step by step instructions on how to use the All-of-Government (AoG) advertising services contract. You may also find additional resources on this page.
Start by working out your service requirements and whether you have the capability to meet them in-house.
Define whether your requirement is for a specific project or campaign, or whether you’re looking for a long-term partnership arrangement to deliver across multiple projects over a period of time.
Provide a written brief for every piece of work before you engage with prospective providers, so that everyone is clear about what your objectives and expected outcomes are.
For larger projects or campaigns you might want to follow up the written brief with a meeting to discuss.
You can choose to approach a provider directly or shortlist several providers for a secondary procurement process.
In making this decision consider the budget, timeframes and specific nature of the brief or campaign, any existing or past relationships, as well as any internal financial delegations and processes your agency may have.
Read the guide to selecting providers in the contract resources section for detailed guidance on the selection process.
When considering broader outcomes in your secondary procurement process, refer to the guidance in professional services broader outcomes.
Before work can begin, an ASO needs to be completed and signed by both your agency and the provider. If you select multiple providers a separate ASO will need to be completed with each.
All other documentation (including briefs, reverse briefs, cost estimates, and variations) can be referenced or attached as appendices for purposes of audit, invoicing, and reporting.
An Advertising Services Order template can be found in the contract documents section.
Your provider is required to send you a survey to complete within 10 days of the engagement being completed. It is important that you complete this so that we can continue to monitor the performance of the panel. If you have any questions get in touch by emailing the Professional services team.
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