Using the Advertising services contract

Using this contract

• 1

  Determine your requirements

  Start by working out your service requirements and what you have the capability to do in-house.

  Define whether your requirement is for a specific project or campaign, or whether you’re looking for a long-term partnership arrangement to deliver across multiple projects over a period of time.

• 2

  Decide on a selection process

  You can choose to approach a supplier directly or shortlist several suppliers for a secondary selection process.

  In making this decision consider the budget, timeframes and specific nature of the brief or campaign, any existing or past relationships, as well as any internal financial delegations and processes your agency may have.

  Read the Guide to Selecting Providers in the contract resources section for detailed guidance on the selection process.

• 3

  Engage a supplier with a Advertising Services Order (ASO)

  Before work can begin, a ASO needs to be completed and signed by both your agency and the supplier. If you select multiple suppliers a separate ASO will need to be completed with each.

  All other documentation (including briefs, reverse briefs, cost estimates, and variations) can be referenced or attached as appendices for purposes of audit, invoicing, and reporting.

  An Advertising Services Order template can be found in the contract documents section.

• 4

  Brief your work

  Provide a written brief for every piece of work so that everyone is clear about what your objectives and expected outcomes are.

  For larger projects or campaigns you might want to follow up the written brief with a meeting to discuss.

  End of process