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Advertising services

Part of: Advertising Professional services All-of-Government

An All-of-Government panel of 78 providers offering client services, creative and production, and media services across print, broadcast, digital, out-of-home, and emerging media.

Key details



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Lead agency

Ministry of Business, Innovation and Employment

What's covered

Client services

  • Strategy, project management in respect to media, creative, design and other contracted work.
  • Strategy development may include research, analysis, interpretation and planning.

Creative and production services

  • Concept development, copy, art direction.
  • Management of production processes for all advertisements from concept to delivery for television, radio, press, print, online/digital, outdoor, mobile and other emerging media channels.

Media services

  • Strategy, planning, negotiation, buying, analysis and reporting, search engine marketing and optimisation and may include large-scale recruitment advertising not related to specific job vacancies.

What’s not covered

The following services, when standalone (ie if they do not inform, or are not part of, a larger advertising campaign) are out of scope of this contract. For example:

  • public relations
  • market research
  • design services
  • print services and common web services.

How it works

Participating agencies can use any provider on the panel for any, or all, of the categories they service within the scope of this contract.

Advertising service providers will either have in-house capacity to deliver all or some of the services needed to meet the brief, or may subcontract parts to other providers to deliver the brief together.

Providers will work in a variety of ways, depending on the participating agency’s needs and objectives, including collective expertise, lead agency, client-led, and one-stop-shop.

Under the service agreement agencies:

  • have the ability to work with more than one provider
  • can select providers to deliver on a single or multiple projects, OR an ongoing campaign or long-term partnership arrangement
  • can engage providers from any region - most providers have the ability to service all regions irrespective of their physical location
  • can continue to work with existing incumbents - as long as they are on the panel
  • do not need to engage providers across all their service offerings
  • can utilise an alternative pricing model - such as retainers and fixed fees, and
  • do not need to consider every provider on the panel.

Features and benefits

The advertising services contract offers government agencies:

  • flexibility to use a number of providers based on the individual requirements of your projects and campaigns;
  • flexibility in pricing models to include retainers and fixed fees based on your agency’s individual needs;
  • standardised Terms and Conditions so no need to negotiate individually with every provider;
  • access to reporting and analysis on government advertising spend;
  • access to a range of providers offering quality and good value for money based on the collective buying power of the All-of-Government approach;
  • ease of process and engagement with providers through an advertising services order; and
  • savings in both time and money by removing the need to undergo primary procurement processes on GETS, and assessing providers fit for purpose and financial viability as due diligence has already been undertaken.
  • Initiatives to support broader outcomes

Professional services broader outcomes

Savings and costs


Agencies who participate in the advertising services contract don't need to go through a full procurement process of their own, which saves time, effort and cost.


Most AoG contracts include an administration fee. This fee is a simple, effective and transparent way of recovering the cost of developing, sourcing, implementing and managing AoG contracts.

For the advertising services contract, the administration fee is calculated at 1.5% of the total spend on all hourly rates, retainers, fixed fees, subcontractors, and agency mark-ups. It does not apply to the cost of broadcast fees and expenses passed through to government agencies at cost.

Rates offered to agencies under this contract are inclusive of the administration fee.

Providers collect the administration fee and pass it on to MBIE - agencies don't need to make any payments to MBIE.

Dates and renewal details

Start date:
Current term end date:
Contract Terms:
Ten years + one right of renewal of one year
Renewals left: one

Joining AoG contracts

To be able to purchase from this contract agencies and schools first need to join.

Joining AoG contracts

​​Roles and responsibilities

Each participant in this contract has responsibilities that they must meet as part of that contract.

Roles and responsibilities