Creative and production services
The following services, when standalone (ie if they do not inform, or are not part of, a larger advertising campaign) are out of scope of this contract.
Participating agencies can use any provider on the panel for any, or all, of the categories they service within the scope of this contract.
Advertising service providers will either have in-house capacity to deliver all or some of the services needed to meet the brief, or may subcontract parts to other providers to deliver the brief together.
Providers will work in a variety of ways, depending on the participating agency’s needs and objectives, including collective expertise, lead agency, client-led and one-stop-shop.
Under the service agreement, agencies:
The advertising services contract offers government agencies:
Agencies who participate in the advertising services contract don't need to go through a full procurement process of their own, which saves time, effort and cost.
Most AoG contracts include an administration fee. This fee is a simple, effective and transparent way of recovering the cost of developing, sourcing, implementing and managing AoG contracts.
For the advertising services contract, the administration fee is calculated at 1.5% of the total spend on all hourly rates, retainers, fixed fees, subcontractors, and agency mark-ups. It does not apply to the cost of broadcast fees and expenses passed through to government agencies at cost.
Rates offered to agencies under this contract are inclusive of the administration fee.
Providers collect the administration fee and pass it on to MBIE - agencies don't need to make any payments to MBIE.
To be able to purchase from this contract agencies and schools first need to join.
Each participant in this contract has responsibilities that they must meet as part of that contract.