Guide 14:
Promoting social and cultural outcomes

What this economic benefit means

Promoting social and cultural outcomes means supporting:

• social cohesion
• cultural participation and wellbeing.

This includes outcomes for Māori, Pasifika and other communities, where relevant and appropriate to the procurement.

Wider impacts of promoting social and cultural outcomes

When procurement supports social and cultural outcomes:

• engagement is improved and partnerships are developed
• cultural participation and recognition are strengthened
• community wellbeing is enhanced.

Planning for promoting social and cultural outcomes

This guidance applies if promoting social and cultural outcomes has been identified as a benefit at the planning stage. When planning, consider:

• Are there social or cultural outcomes relevant to this procurement?
• Can suppliers engage meaningfully with communities?
• Are there opportunities for partnership or collaborative delivery of these outcomes?

The general guidance on planning for economic benefits applies alongside these specific considerations.

Plan to include economic benefits in the procurement

Example RFx questions for promoting social and cultural outcomes

Use and adapt these examples in your tender documentation to confirm whether respondents can successfully deliver this benefit.

• Outline your proposed social or cultural initiatives.
• Describe your engagement or partnership approaches.
• Explain how outcomes will be delivered and measured.

Remember to keep requested information proportional and clear. The general guidance on approaching the market for economic benefits still applies.

Approach the market with economic benefits in mind

Indicators of promoting social and cultural outcomes

You could use or adapt the following indicators to measure the success of this benefit. If they don’t directly fit your organisation's context, adapt them as needed.

Keep performance measurement proportional to the procurement.

• Community participation in social or cultural initiatives.
• Community or stakeholder feedback (for example, sentiment and evaluation).
• Evidence of specific outcomes (such as benefits to people, improved satisfaction, or improved trust among the targeted communities).