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Advertising media

Part of: Advertising Professional services All-of-Government

An All-of-Government panel of 22 vendors offering discounted advertising rates across all forms of print, broadcast, digital, out-of-home and emerging media.

Key details


Current View dates



Lead agency

Ministry of Business, Innovation and Employment

What's covered

This contract provides all eligible agencies with baseline discounts on the placement of advertising in media across the following channels:

  • Television
  • Radio
  • Print
  • Digital/Online
  • Out Of Home (OOH) (billboards, posters, street furniture and transport)
  • Cinema
  • Mobile
  • Other

How it works

This contract is mainly utilised by third parties such as Advertising Services agencies. While the spend originates from government agencies, distribution and placement of that spend, further negotiations and added value is, in most cases, handled by third party advertising or media agencies.

Where spend is direct to vendors on this panel, there is no requirement for an AoG Services Order to be completed or agreed to by parties.

Eligible agencies are not required to sign a Letter of Accession (LoA) to a Memorandum of Understanding (MoU), in order to access the discounts available under this contract.

Features and benefits

  • Baseline discounts on media provide protection against premium charges due to low space and time inventory/stock.
  • They are a starting point for further negotiations to be had by individual agencies or their media representatives based on actual commitment and volume spend at point of sale.
  • Discounts achieved are based on the collective buying power of Advertising Media vendors recognising government as a single purchaser.
  • Media education workshops are facilitated quarterly to help upskill agencies on the media landscape, and how to attract target audiences to ensure advertising media dollars are spent in the most efficient way for maximum results.
  • Reporting under this agreement will provide government with valuable data for spend and trend analysis on Advertising Media.

Savings and costs

Baseline discounts

Baseline discounts vary per vendor. These discounts are the minimum discounts available to all government agencies, and can be used as a starting point for additional savings negotiated at time of sale.


While most AoG contracts include an administration fee as a way of recovering the cost of developing, sourcing, implementing and managing them, there is no administration fee on the Advertising Media contract due to the nature of the purchase lying mainly with third party media agencies.

Dates and renewal details

Start date:
Current term end date:
Renewal details:
Term: two years + two rights of renewal of one year each.
Renewals left: None.
Expiry details:
Both rights of renewal and an extension have been exercised. The contract will expire on 23 June 2020.