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Update on the AoG Creative and media services panel refresh

Part of: All-of-Government Contract update Professional services Procurement

We are opening the All-of-Government (AoG) Creative and Media Services (CMS) panel to new providers.

We expect this refresh to bring in new skills and perspectives and increase the overall value of the panel. It will also help agencies access competitive AoG rates, improved terms, and other benefits.

What this means for government agencies

If you are a government agency currently working with a provider who isn’t on the panel, please encourage them to register on GETS. You might also like to let your communications and marketing teams know about this opportunity in case they want to reach out to their local creatives.

Opportunities for creative and media agencies

We know participating government agencies are keen to see more locally based creative agencies join the panel. Increasing local representation makes it easier for government agencies to work with providers who have a strong understanding of their communities.

Joining the panel gives businesses access to a steady pipeline of government contract opportunities across multiple agencies. So, if you are a creative or media agency interested in working with government, this is your opportunity. Register on the Government Electronic Tender Service (GETS) and apply to join. 

A Request for Proposal (RFP) for Creative and media services has gone live:

All-of-Government - Creative & Media Services Refresh 2026 — GETS

Some existing providers have already expanded their service categories to better meet agency needs. We are now updating contracts to reflect these changes and will share a consolidated view of the updated panel soon. The changes will start from 1 July 2026.

We will continue to provide updates as the process progresses.

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