This page provides step by step instructions on how to use the All-of-Government (AoG) design services contract. You may also find additional resources on this page.
Start by working out your service requirements and whether you have the capability to meet them in-house.
Define whether your requirement is for a specific project or campaign, or whether you’re looking for a long-term partnership arrangement to deliver across multiple projects over a period of time.
Provide a written brief for every piece of work so that everyone is clear about what your objectives and expected outcomes are.
For larger projects or campaigns you might want to follow up the written brief with a meeting to discuss.
You can choose to approach a provider directly or shortlist several providers for a secondary procurement process.
Find the providers on the panel directory under contract resources or on the design services providers page.
We recommend three categories of involvement. All three categories are a guide only, and should balance the complexity of the process against the size of the project.
We recommend you:
We recommend you:
We recommend you:
and either:
Detailed creative responses can be costly for providers to deliver. Often the best creative work and ideas come out of relationships and collaboration, so think carefully about whether it's worth asking for a detailed creative response at this stage.
There are some simple questions you can ask that will help you work out which provider could work best for you.
Relevance
Professional services broader outcomes
Relationship
Strategy and planning
Creative
Account Management
Production
Finance and administration
Summary
Arrange one ore more face-to-face meetings with your shortlisted providers to outline:
Once you've evaluated and made your selection, advise those that were unsuccessful and give them any relevant feedback within 10 working days of your decision.
Once you have selected one or more providers, engage with the successful provider(s) with a DSO. It needs to be completed and signed by both your agency and the provider. If you select multiple providers a separate DSO will need to be completed with each.
All other documentation (including briefs, reverse briefs, cost estimates, and variations) can be referenced or attached as appendices for purposes of audit, invoicing, and reporting.
The DSO includes:
The DSO can include any alternative pricing models and agreement on extra costs that aren't specified in the base agreement but may be necessary for the delivery of services.
Note: if a provider is delivering services that require a cost-per-hour pricing model, the panel directory's hourly rates must apply. If a retainer model, fixed fee or alternative pricing model is suited to an agency’s needs, this can be negotiated and captured in the DSO.
Your provider is required to send you a survey to complete within 10 days of the engagement being completed. It is important that you complete this so that we can continue to monitor the performance of the panel. If you have any questions get in touch by emailing the Professional services team.
Provider performance All-of-Government contract survey
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