24 June 2020 - New All-of-Government media contract launched
This contract provides all eligible agencies with baseline discounts and rates on the placement of advertising in media across the following channels:
This contract is mainly utilised by third parties such as advertising services agencies. While the spend originates from government agencies, distribution and placement of that spend, further negotiations and added value is, in most cases, handled by third party advertising or media agencies.
Where spend is direct to vendors on this panel, there is no requirement for an AoG services order to be completed or agreed to by parties.
Eligible agencies are not required to sign a Letter of Accession (LoA) to a Memorandum of Understanding (MoU), in order to access the discounts available under this contract.
Suppliers have offered special AoG only discounts, rates or a mixture of rates and discounts.
While most AoG contracts include an administration fee as a way of recovering the cost of developing, sourcing, implementing and managing them, there is no administration fee on the media contract at this stage. In the future we may appoint a lead media negotiator and/or analyst to assist agencies in getting further benefits from the solution. If and when this happens we will review our administration fee needs and advise all parties accordingly.
Each participant in this contract has responsibilities that they must meet as part of that contract.