Advertising services

This panel is currently closed for new providers to join.

What's covered

Client services

• Strategy, project management in respect to media, creative, design and other contracted work.
• Strategy development may include research, analysis, interpretation and planning.

Creative and production services

• Concept development, copy and art direction.
• Management of production processes for all creative content from concept to delivery for television, radio, press, print, online/digital, outdoor, mobile and other emerging media channels.

Media services

• Strategy, planning, negotiation, buying, analysis and reporting, search engine marketing and optimisation and may include large-scale recruitment advertising not related to specific job vacancies.

What’s not covered

The following services, when standalone (ie if they do not inform, or are not part of, a larger campaign) are out of scope of this contract.

• public relations
• market research
• design services - see the All-of-Government design services agreement
• print services
• standalone web services - see the Department of Internal Affairs common web services contract.

How it works

Participating agencies can use any provider on the panel for any, or all, of the categories they service within the scope of this contract.

Advertising service providers will either have in-house capacity to deliver all or some of the services needed to meet the brief, or may subcontract parts to other providers to deliver the brief together.

Providers will work in a variety of ways, depending on the participating agency’s needs and objectives, including collective expertise, lead agency, client-led and one-stop-shop.

Under the service agreement, agencies:

• have the ability to work with more than one provider
• can select providers to deliver on a single or multiple projects, or an ongoing campaign or long-term partnership arrangement
• can engage providers from any region - most providers have the ability to service all regions irrespective of their physical location
• can appoint a sub-set of providers as a panel for future projects
• do not need to engage providers across all their service offerings
• can utilise an alternative pricing model - such as retainers and fixed fees, and
• do not need to consider every provider on the panel.

Features and benefits

The advertising services contract offers government agencies:

• flexibility to use a number of providers based on the individual requirements of your projects and campaigns
• flexibility in pricing models to include retainers and fixed fees based on your agency’s individual needs
• support broader outcomes by increasing access for Māori and New Zealand owned businesses
• standardised Terms and Conditions so no need to negotiate individually with every provider
• access to providers from any region
• access to quality providers with a broad range of specialist products and services
• savings in both time and money by removing the need to undergo primary procurement processes on GETS. No need to negotiate individual terms and conditions. Due diligence, assessing providers are fit for purpose and financial viability has already been undertaken.

Professional services broader outcomes

Pricing

• Contracted hourly rates - Each provider has agreed hourly rates for defined roles. The roles and rates for each provider can be found on the Online Panel Directory.
• Fixed fees - In some instances a fixed fee for services may be more appropriate than an hourly rate. The amount of this fee and what it covers should be agreed and included in the Advertising Service Order (ASO).
• Retainers - Where an ongoing relationship is established a monthly retainer may be the perfect method for managing ongoing budgets. A retainer can be negotiated as part of the ASO based on an agency's individual requirements.
• Volume discounts - If you’re engaging a provider for a significant amount of work there is provision to negotiate a discount based on volume.
• Agency mark-up - Where third party services (external costs) have been engaged, a mark-up to cover the costs of managing these services may apply.
• Incidental expense - As part of the delivery of service incidental expenses may be incurred by the provider and passed though at cost. Incidental expenses include cost such as taxis, meals, travel, photocopying, postage and accommodation. Admin fee is not calculated on these charges.